Food Marketing

For decades, grocery retailers have invested enormous resources into making food look irresistible inside the store. Produce is carefully arranged. Bakery displays are designed to trigger appetite. Prepared foods are presented to encourage impulse purchases. Packaging, signage, lighting, endcaps, and displays are all engineered to influence what shoppers put into their carts. But increasingly, the first place a customer encounters that food isn't the grocery aisle. It's a scr